In brief
- MoonPay launched a ChatGPT app that lets users generate crypto purchase links inside OpenAI’s chatbot.
- Users still must complete MoonPay’s standard KYC and checkout process before buying crypto.
- MoonPay says AI assistants like ChatGPT are becoming a new distribution channel for crypto services.
MoonPay has brought crypto purchases directly into ChatGPT, allowing users to generate checkout links to buy digital assets, including Bitcoin, XRP, Solana, and USDC, without leaving OpenAI’s chatbot.
On Friday, MoonPay launched a dedicated app in ChatGPT Apps, allowing users to buy cryptocurrencies directly inside OpenAI’s chatbot. MoonPay joins a growing list of crypto-related apps on ChatGPT, including Kraken, OKX, CryptoAudit, and RealOpen.
While other apps in the ChatGPT store allow users to query blockchain data and prices, the MoonPay app lets users purchase crypto directly—and aims to educate consumers in the process.
“We’ve seen this with commerce and AI, where a lot of people get shopping recommendations within ChatGPT,” MoonPay Blockchain Engineer and Product Lead Kevin Arifin told Decrypt. “Now people are starting to do financial research within ChatGPT as well, and it’s always been surprising to me that there hasn’t been an on-ramp where you could buy crypto within ChatGPT.”
In the app, users can ask ChatGPT about their favorite cryptocurrency and then ask the chatbot to buy a specified amount. ChatGPT will generate a MoonPay checkout link that takes the user to the MoonPay website to go through the Know-Your-Customer (KYC) process and link their wallet.
“It’s like a broker that sits by you, not making financial recommendations, but educating you about the asset you’re buying. [It] makes ChatGPT the perfect place for that,” Arifin said. “Right now, this is just giving you the buy link to check out, similar to Shopify, but longer-term we’re going to see ChatGPT or these types of LLMs take more actions instead of just giving you that checkout link.”
As Arifin explained, if the user has already gone through KYC to set up their MoonPay account, they won’t have to go through the process again.
“You just sign in with your existing MoonPay account,” he said. “It’ll show that you’re signed in, pay with your last payment method, and then deliver it to this address.”
The ChatGPT app is part of a broader push by MoonPay into AI-driven crypto tools.
Earlier this month, the company acquired AI trading startup Dawn Labs and launched Dawn CLI, a trading copilot that turns plain-English prompts into automated prediction market strategies. MoonPay also recently launched the MoonAgents Card, a virtual Mastercard that allows AI agents to spend stablecoins directly from crypto wallets at online merchants.
Arifin said the app is designed less for autonomous AI trading and more for helping mainstream consumers learn how crypto works through conversation.
“Being able to talk in ChatGPT is a huge unlock,” he said. “I think that’s what’s been lacking overall.”
Despite the convenience, Arifin acknowledged that users who operate only inside ChatGPT are effectively confined to OpenAI’s ecosystem and the interfaces it chooses to expose, which is why he sees emerging AI clients like OpenClaw and Hermes—where AI agents can run locally and interact more directly with a user’s machine—as an important next step.
According to Arifin, ChatGPT and other chatbots are a growing entry point for crypto adoption.
“These apps, whether it’s ChatGPT, Claude—they’re the new front door of the internet,” Arifin said. “It’s where people not just do that Google search to find out something, they do multiple turns of research to really understand what they’re trying to do.”